Ulta adds prestige skin care from Japan and China:  what DECORTÉ and PROYA cost

Ulta Beauty, the largest beauty chain in the U.S., is now selling two prestige skin care brands that were hard to find in American stores:  DECORTÉ from Japan and PROYA from China, according to brand pages on Ulta.com.

PROYA, one of China's biggest beauty companies, said in an Aug. 19 announcement on its website that its Advanced Firming and Original Repair collections would launch in 400 Ulta stores and on Ulta.com in November.  The company says its repair products use a lab-made collagen, a protein that gives skin its structure.  On Nov. 3, Ulta.com listed PROYA's Original Repair Essence at $45, its Moisture Cream at $49 and its Rejuvenating Micro-Serum at $60, with a mask at $21.

DECORTÉ is best known for its Liposome line.  Liposomes are tiny bubbles made of fat-like molecules that can carry ingredients into the skin's outer layer.  Ulta.com listed the Liposome Advanced Repair Serum from $42 to $155, depending on size, and the matching cream at $102.

Do they work? What the evidence shows

Daily News found no independent, published clinical trial of these specific PROYA or DECORTÉ products in a search of PubMed, the U.S. government's index of medical research, on Nov. 3.  What exists is company testing, lab research on the ingredients and a few studies of similar ingredients:

• Company claims:  PROYA's August announcement calls its product performance "clinically validated" and mentions "clinical trials," but it does not name or link any study.  DECORTÉ's U.S. product page says its Liposome serum gives "24-hour time-released hydration" and strengthens the skin barrier, and it also cites no published study.
• PROYA's lab-made collagen (recombinant type XVII collagen):  the published studies found are in skin cells and rats, not people.  One, in the International Journal of Biological Macromolecules in 2026, lists co-authors from Proya Cosmetics.
• Collagen on the skin in general:  a six-month randomized, double-blind, placebo-controlled trial of 56 women ages 60 to 93, published in Dermatology and Therapy in 2023, found that a serum with 2.5% hydrolyzed collagen applied to the forearms gave no significant benefit on any measure, including elasticity and skin thickness.  That serum used a different kind of collagen from PROYA's, so the result does not directly test PROYA's products.
• Peptides, the key ingredient PROYA names for its Advanced Firming line:  a 2019 systematic review in the Australasian Journal of Dermatology found only 15 studies of such peptides in anti-aging cosmetics.  Only six used a placebo and five were double-blind, and the authors called the research "sparse" with "many methodological limitations."
• Liposomes:  a 2024 review in the Journal of Liposome Research says liposomes "can improve the delivery of active ingredients to the skin."  A 2026 study by KOSÉ researchers, the company behind DECORTÉ, and Tokyo University of Science measured liposome penetration in skin removed from people, not on living users.

Basic moisturizing does have backing.  The American Academy of Dermatology says dermatologists agree that sunscreen and moisturizer are "the two most-effective anti-aging products you can buy" and that a moisturizer "helps to minimize fine lines."  DECORTÉ's serum lists common moisturizing ingredients, including hyaluronic acid and ceramides.  The academy also says anti-aging products "deliver modest results" and that "clinically proven" on a label means "the product was given to consumers to try," not that it passed clinical trials and won FDA approval.  Effective products, it says, "come in all price ranges."

Words like "firming" and "repair" are marketing claims.  The Food and Drug Administration says cosmetics do not need FDA approval before they go on sale.  People with sensitive skin can test a small spot first and ask a dermatologist with questions.  The companies have not said which stores carry the lines, so call your local Ulta before you go.

This is a shopping guide, not an endorsement.  Daily News has not tested these products and earns nothing from sales.

Source:  PROYA announcement; Ulta.com PROYA and DECORTÉ brand pages, prices checked Nov. 3, 2026; DECORTÉ serum page; American Academy of Dermatology; studies in Dermatology and Therapy, Australasian Journal of Dermatology, Journal of Liposome Research, Colloids and Surfaces B and International Journal of Biological Macromolecules; FDA page on cosmetics, checked Nov. 3, 2026.