Advertised frozen turkeys average $1.19 a pound this week, 26 cents more than a year ago, USDA says
Fresh conventional birds are about $1.46 a pound in the same national grocery-ad survey. Organic frozen birds are $3.49 a pound.
If you are comparing Thanksgiving turkey ads, start with what grocers are actually promoting. The U.S. Department of Agriculture's Agricultural Marketing Service, in a report posted Friday, Nov. 6, tallied advertised prices at major grocery outlets for the period of Oct. 31 through Nov. 12, 2026.
The national weighted average for a conventional frozen whole turkey under 16 pounds was $1.19 a pound this week, advertised at 9,794 stores, the report said. That is 26 cents a pound higher than a year earlier, when the same category averaged 93 cents. Birds over 16 pounds were advertised at $1.18 a pound.
Conventional fresh whole turkeys cost more in the same survey: $1.46 a pound for birds under 16 pounds, advertised at 1,116 stores, and $1.45 for larger birds. USDA Organic frozen whole turkeys averaged $3.49 a pound. These are national advertised averages, not the price at any one San Jose store, so check the unit price on the tag where you shop.
Source: USDA Agricultural Marketing Service: Weekly Grocery Store Turkey Feature Activity, Nov. 6, 2026, checked Nov. 8, 2026.