OpenAI lets businesses claim profiles in ChatGPT and launch their own AI sales agents inside it
Companies can update their prices and details and see how often ChatGPT mentions them. Shoppers will see labeled business chats and sponsored placements.
OpenAI on Tuesday introduced Businesses in ChatGPT, a way for companies to manage how they appear in its chatbot and to talk to customers there through their own AI helpers, the company said in a Nov. 10 announcement.
Many people now ask ChatGPT for product advice instead of searching the web. OpenAI says 1.2 billion people use ChatGPT each week. The new tool gives businesses an official way to supply that information, somewhat like claiming a business listing on a map or review site.
What businesses get
Through a site called Business Hub, any eligible business in a country where ChatGPT is available can claim its profile. Once verified, it can update key details and upload product lists with prices and availability. Shopify stores can connect through Shopify. Businesses also see combined statistics on how often ChatGPT mentions them, how many people click through to their website and what topics come up. OpenAI says it does not share people’s conversations with businesses and shows statistics only when there are enough chats to protect privacy.
Business Agents
Eligible U.S. online stores and online service companies can also build a Business Agent, an AI helper that answers questions about their products. When a business shows up in a ChatGPT answer, a user can tap through to its profile and, if they choose, start a separate chat with its agent, for example to compare two products. OpenAI says these chats are clearly labeled and kept apart from ChatGPT’s own answers.
Businesses can also pay to promote their agents through ChatGPT Ads, OpenAI’s ad program. OpenAI says sponsored placements are labeled and separate from ChatGPT’s answers.
What it means for users
For shoppers, the change means more up-to-date prices and product details in ChatGPT, but also more marketing inside it. A business’s agent speaks for that business, not for ChatGPT. OpenAI says it plans to expand the program to more countries and types of businesses over time.
Source: OpenAI announcement, “Introducing Businesses in ChatGPT,” Nov. 10, 2026.